Artemis

Connecting Businesses and Career Seekers in Greater Lansing

In order to attract businesses, a community must have a skilled workforce; and in order to keep people in the area, they must be able to find good jobs. In midMichigan, Capital Area Michigan Works! - an agency of the Michigan Works! Association - provides a meeting ground for employers and potential employees.

The Problem

CAMW needed a new highly visible online brand that would raise the professional level of their web presence. The focus was to be on connection and to utilize social media tools to be engaged with their clients. The site needed to make finding information a lot more quicker and more intuitive for people seeking careers or people looking to hire than what their current site was offering. They needed a robust website that would allow them to easily update content online.

The Solution

Artemis provided a visually rich and professional new web presence that has helped their clients quickly get the help they were looking for. The brand now reflects that higher level of professionalism they are known for as well as creates easy pathways to social media connections and up to date information. The entire site is managed on our CMS system allowing for easy content updating and notification.